How to start a digital marketing agency in Nigeria

You have heard about digital marketing and how you can make money from it and now you are thinking on how to start yours; the below tips will educate you on how to start digital marketing agency in Nigeria;

Be sure of what you want
This is very important; be sure you want to be a digital marketer before beginning anything. A lot of people want to go into digital marketing simply because they are interested in the huge profits they can generate from it rather than having passion. This is not totally bad, but just take your time to make your decision so you do not stop half way.

Learn the skill
As a digital marketer, you need to be knowledgeable about certain skills that can help you succeed in the business. These skills can be learnt by registering for digital marketing courses both online and offline. There are both paid and free digital marketing courses so you can take advantage of both to learn as much as you can.

Also, you can get a personal instructor or someone you look up to as a mentor and learn from them.

Register your business
To operate as a digital marketing agency in Nigeria or any other business, you need to be registered with the Corporate Affairs Commission (CAC). Registering with them is not so difficult as long as you provide all the necessary details and documents as requested.

Not only will this give you legal rights to operate in Nigeria, it will also make your business look authentic to prospective clients so they will have less doubts in patronizing you.

Go online
Almost every business in Nigeria today is online and for a digital marketing agency, the internet is of major importance to you as that is where you get most clients from.

Simply set up a website by purchasing a domain name and hosting service from a reputable hosting company. All details and information about your business should be on your site as well as easy contacts (Phone and E-mail) via which people can reach you.

Setting up social media accounts is also important too. Platforms like Facebook, Twitter, Instagram and WhatsApp are ideal platforms to use.

Promote your business
This is mainly where the work is; promoting your business so that it gets known and attracts clients. There are various ways to do this and you should implement effective ones. Running ads on popular websites, blogs and social platforms are some effective means of promotion.

You can try partnering with other digital market agencies too, it will help expose your business especially If the other agency is a bit popular. Once you promote your business and it gets known, you will get jobs and start working as a digital marketer.

Conclusion
Starting up a digital marketing company is not a very easy process as it takes a lot of hard work. The most important thing Is the skill, once you acquire the necessary skills a digital marketer should have, every other thing becomes easy.





About OLADAYO SAKOTO